Morocco is a welcoming country. This is revealed by the recent study of the World Economic Forum, which recently published a ranking measuring the quality of hospitality, where the Kingdom is part of the top three.
According to the World Economic Forum Foundation (WEF) survey, measuring the quality of the reception for foreign tourists, Morocco is ranked third, after Iceland and New Zealand. Of the 140 countries surveyed, only about twenty of which Morocco get the mention "very welcome".
Morocco is the only Maghreb country and also Arab to rank in the top ten. Among the lowest ranked countries are Bolivia, Venezuela and Russia, which are considered by the WEF to be the least receptive to foreign tourists. This ranking is based on surveys conducted around the world from 2011 to 2012 and reveals that Morocco welcomes "very good" foreign tourists.
In fact, the criteria that allowed the WEF experts to reach this conclusion are, for example, the economic competitiveness of these countries in terms of transport, tourism and the quality of public policies in these two sectors. In addition, the survey also takes into account other elements such as air quality and the degree of pollution of rivers or the prevalence of the AIDS virus in each country ... Moreover, the attitude adopted by the population towards its tourists is one of the major criteria.
On the other hand, it should be noted that this WEF report is based on an index that uses a dataset from researchers in the field of travel, tourism, international organizations like the World Tourism Organization, companies airlines and international air transport associations.
This WEF initiative aims to measure the extent to which nations and their societies are open to foreign tourism. Moreover, this report makes it possible to establish every two years a comparison between the 140 countries. According to the experts, this is a global strategic tool to measure factors and policies to develop the travel industry, as it provides detailed assessments of the competitiveness of this sector in different countries around the world.
In Morocco , hospitality is considered as a social quality before being an individual quality.
Is hospitality the Moroccan's own?
Hospitality is universal. A free act, answering a lack, which can be described as family habit or need to be surrounded: hospitality draws on many sources. When it goes beyond the simple convention, it is about generosity, openness to others, giving and solidarity. Hospitality is a social quality before being an individual quality.
The practice of hospitality tells us first and foremost about our relationship with others, abroad, with the vulnerable person.
This is to differentiate hospitality, as a concept, from hospitality as an activity. In the first case, hospitality is seen as a way of living together, governed by rules, rites and laws. It is a specific interpersonal relationship that shows the reception of the foreigner. In the second case, hospitality is understood as a broad sector of activities whose vocation is to welcome public (tourism and leisure, health, training, distribution, etc.) whether private or public and whose common peculiarity is to receive the public and make him live an irresistible experience.
Is it a cliche to associate this notion with the Moroccan?
The tourist hospitality is "the judgment of the tourists concerning the meetings in a destination where they consider themselves foreigners" (dixit Cinotti, teacher and researcher, ed): this definition teaches us that the hospitality is used today media and politically to encourage tourism in a given society. A hospitality transaction meets basic physiological, economic, social or political needs, but the hospital interaction is the recognition of the other. So yes, the notion of hospitality is a cliché economically and politically speaking associated with the Moroccan. In this vision, there is a public hospitality through tourist institutions, private hospitality via the residents and commercial hospitality through tourism professionals.
What gives us this quality?
Above all, it is necessary to differentiate the human aspect from the mercantile aspect of hospitality. Originally, the term refers to free accommodation and the charitable attitude that corresponds to the reception of indigents, travelers at home or in hospitals and hospices.
In hospitality, the donor's spirit (even his physical presence) is a part of the gift. Welcoming the stranger in his home and generously offer shelter and cover has greatly reduced in Morocco. In our contemporary society, hospitality is increasingly linked to the commercial domain.
Modern forms of tourism are eroding hospitality relationships to substitute monetary exchanges. A large number of companies rely on this hospitality to sell their products, their image. And knowing that tourism in Morocco is becoming more and more rural, it was necessary to anchor this representation of hospitality in people's minds.
Has Moroccan hospitality evolved over time?
Hospitality in Morocco is a conceptual object whose roots go far back in history. Is hospitality lost? Formerly, it was a religious obligation, an aspect of solidarity: food, drink, shelter and social animation, were the central elements of the hospitality relationship on which is added a community and emotional experience. Although the representation of hospitality is, even today, shared and intro and intergroup control issue, it is becoming more and more either a private matter or a duty that states tend to take charge of.
Hospitality in Morocco actually has a very strong market dimension and is based on a fundamental principle: reciprocity. Yet international solidarity systems, social assistance and state hospitality will never replace the direct hospitality that emanates from individuals.
Author : J.Rodi